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A dataset can look right for your project before you know whether you can use it the way you intend. The sample may fit, but the license may exclude your proposed use, or delivery may require tools your team does not operate. Owners face the other side of that decision: which marketplace will find interest, and who will prepare the sample, negotiate the license and deliver the data?
Rightmark publishes this guide and appears first on the list. Apply the same questions to us as to the other six providers. The choices include commercial-data discovery, cloud access and help sourcing or preparing AI datasets. I would first choose the kind of work needed, then compare two or three providers against the same requirement. The questions below make those responsibilities visible.
Compare the evidence behind each dataset
Use the sample-pack checklist to ask every provider for a representative sample, a data card, known gaps and a clear review purpose. If you own the data, use it to prepare the evidence and record who approved the sample and its intended recipient.
How to choose an AI data marketplace
Test the dataset against the job you need it to do
Write the specification before searching: data type, fields, languages, geography, dates and labels. Then inspect a representative sample or permitted query. A buyer needs to see where coverage falls short; an owner needs to show how the sample was selected and what it leaves out. Separate material available now from work still to be collected or prepared.
Ask: "Show me the sample and data dictionary. Which requirements does this meet, and which does it miss?" Treat an answer that the category alone proves suitability as a reason to investigate further.
Match the license to the intended use
Permission to inspect a sample can be much narrower than permission to train a model. Identify the licensor and ask which clauses cover training, evaluation, retrieval, derived data and onward access. Owners should examine the rights requested, the supporting ownership documents and any exclusive term that would affect other licensing.
Ask: "Where does the agreement allow our intended use, and what happens when it ends?" A claim that marketplace listing clears every AI use leaves the central question unanswered.
Prove that delivery fits your existing workflow
Files, shared tables and APIs create different jobs for the buyer. A file needs a destination and an ingestion process; a shared product needs compatible access and permissions. Owners need to establish what they must package, host and update. Existing cloud workflows can matter more than sourcing help, while a one-time export can suit a bounded project.
Ask for a walkthrough from approved sample to working access, including the next update and a changed schema. "We support your cloud" is incomplete without a delivery method and a responsible person.
Compare the full cost and commitment on both sides
For buyers, list data fees alongside preparation, delivery and processing costs. For owners, separate membership, commission and preparation charges from expected proceeds. Compare offers for the same rights, volume and period; a smaller fee does not settle the comparison if the proposed license is broader.
Ask each party to itemize its charges, payment triggers, variable costs and renewal or exit terms. "The platform fee is zero, so the whole purchase is free" is an illustrative red flag. Do not require disclosure of unrelated counterparties' confidential terms.
Decide how much work your team will own
Assign a person to each task: publishing the listing, answering sample questions, checking rights, signing, invoicing, maintaining delivery and resolving mismatches. A marketplace can handle some of these well while leaving others with the provider. That can suit a team with technical and commercial staff; another team may need a defined preparation service.
Ask: "Who does each task, what stays with us, and what response time will we agree?" "Everything is handled" is unhelpful without those assignments. For a broader supplier decision, the guide to AI training data providers covers that adjacent task.
The shortlist at a glance
| Provider | Best for | Why shortlist them | Worth knowing |
|---|---|---|---|
| Rightmark | Help arranging a private-data license | Written scope, evaluation samples and route-specific ownership documents | Lots marked in preparation are unavailable. |
| Datarade | Comparing datasets | Sample previews, sourcing advice and provider inquiry tools | Providers must be registered businesses and arrange delivery. |
| AWS Data Exchange | Teams procuring data for AWS | File, table and API products with subscription access controls | Data prices sit alongside applicable cloud charges. |
| Snowflake Marketplace | Shared data or AI retrieval in Snowflake | Data-share and search-service routes with different pricing choices | A CKE provides retrieval access, not a bulk training corpus. |
| Defined.ai | Custom AI data | Samples, technical customization and evaluation services | Partner and supplier contracts differ. |
| Databricks Marketplace | Governed sharing and external table access | Workspace access or external tabular connectors | Commercial negotiation and payment happen with the provider outside Marketplace. |
| Narrative | Configuring data access and distribution | Organization, record and field controls with query-based charging | Licensors retain responsibility for access rules. |
What you pay for
Compare the cost of the same data, rights and term. A provider membership buys selling access; it is separate from the price a buyer pays for the dataset. The table separates published models from terms to confirm in your selected product or offer.
| Provider | Pricing model | Typical range | Minimum engagement | Licensed product and permitted use | Guarantee |
|---|---|---|---|---|---|
| Rightmark | Standard buyer-added fee; premium/bespoke share agreed in writing. | No standard owner deduction; premium/bespoke owner share 75% to 85%. Request a dataset quote. | Confirm minimum amount and term in the offer. | Named data, use and term; derived-data scope specified. Resale needs separate terms. | Agree the license's remedy or refund. Appraisal estimates are not offers. |
| Datarade | Free buyer service; provider membership plus commission. Data priced separately. | Provider: $0/year + 30%; Bronze $6,000/year + 20%; Silver $12,000/year + 15%; Gold custom. | Confirm membership commitment and cancellation. | Provider product terms define the license and restrictions. | Confirm provider warranty and refund terms. |
| AWS Data Exchange | Product subscription or usage, plus applicable AWS charges and provider fulfillment costs. | Product-specific prices. | Provider sets subscription duration. | Files, tables or APIs. Confirm AI use in the product's Data Subscription Agreement. | Provider sets refund policy. Check the selected product's remedies. |
| Snowflake Marketplace | Data shares: usage or subscription. CKE: subscription or off-platform arrangements. Separate service costs. | Listing-specific prices. | Subscription term; confirm the listing's minimum. | Data-share or retrieval access. Confirm AI use in the provider agreement. | Refund disputes settled directly with provider. Check listing warranty, trial and refund terms. |
| Defined.ai | Data license or separately scoped project. Confirm buyer and partner fees. | Dataset-specific quotes. Request separate dataset, project and partner terms. | Confirm order volume and term. | Training/testing; resale, disclosure and recognizable contributor outputs restricted. | As-is; conditional U.S. IP/data-protection indemnity with exclusions and liability limits. |
| Databricks Marketplace | Provider handles commercial payment outside Marketplace. | Provider-specific. Itemize data fees and platform costs. | Confirm minimum order and term. | Provider terms define rights; technical access alone does not. | Confirm provider warranty and refund terms. |
| Narrative | Service fees plus licensor data fees, paid through Narrative. | Request the current price list and order. | Service Order term; data license defaults to 30 days unless specified. | Standard or custom buyer/licensor agreement. | Platform disclaims dataset quality and transaction completion. Check the licensor's remedies. |
Seven marketplace routes, and who each suits
Rightmark: help arranging a private-data license
At Rightmark, we help owners turn private data into a defined licensing proposal and help AI teams find data against a written specification. Owners pay nothing upfront; confirm extraction, scrubbing and transfer costs in the written scope. Our standard fee rule is explicit: "On standard licenses the buyer pays our fee on top". For premium and bespoke deals, owners keep 75% to 85%, agreed in writing. Keeping the agreed payout does not mean keeping all the buyer's spending.
Our buyer process starts with "A written scope by email: families, filters, formats, de-identification standard, volume, exclusivity and delivery cadence." That gives both sides something concrete to accept or revise before preparing a batch. Buyers receive "representative scrubbed samples under NDA, for evaluation only" to examine fit. Training needs the license: "Each license names its permitted use, usually training and evaluation." The route-specific ownership pack gives counsel evidence to check title, consent and handling. The agreement also specifies dates, term and derived-data treatment; redistribution needs separate terms. Owners approve access to their systems, and buyers scan the delivered batches again.
Lots labeled in preparation are unavailable. We do not currently accept health data or data about children. The code route also deserves close attention: signing the combined NDA/license authorizes later nonexclusive licensing by the chosen licensing partner without another owner approval. Withdrawal applies to code not already licensed. Our public license summary remains a draft for counsel review. If your priority is using data inside an existing AWS or Databricks workflow, consider those marketplaces first. Confirm current supply, minimums and remedies in the actual offer.
Choose Rightmark when you need help arranging a private-data license; choose a cloud marketplace when access through your existing platform matters more.
Datarade: commercial dataset discovery
Datarade helps buyers compare commercial datasets and gives data businesses a place to publish products and manage inquiries. Buyers can preview samples and use complimentary sourcing advice, which is useful when the requirement is clear but the supplier is not. Owners maintain their catalog through Provider Studio. Its Lead Inbox separates contact requests from people who viewed sample previews. Requests can include the buyer's intent, category and country-coverage requirements. An accepted request becomes a deal in the messaging board, where the owner can continue the conversation with the buyer. Someone inspecting a preview has not necessarily asked to discuss a purchase; use the request details to decide which conversation to pursue.
Datarade's publishing policy requires delivery formats, update frequency and linked product terms covering the license grant and restrictions. Sample previews must represent the data's quality and completeness. Use those fields as a listing and evaluation checklist; they do not prove that a product has passed your evaluation. In an older Reklaim announcement updated in 2023, Neil Sweeney, identified as Reklaim's CEO and Founder, described its provider relationships: "Datarade has helped us develop inspiring relationships with like-minded partners."
The buyer-facing service is free, but the data itself has a provider-set price. Provider plans trade annual charges against sales commission; compare both costs at the volume you expect to license. Providers must be registered businesses; unregistered individuals are not onboarded. They also arrange product delivery outside Datarade and contract directly with buyers. An owner needs capacity to answer sample questions and finish the agreement. Buyers should identify the contracting provider before planning integration.
Choose Datarade to compare commercial datasets or develop provider inquiries; the provider still handles the data agreement and delivery.
AWS Data Exchange: data procurement for AWS teams
AWS Data Exchange lets teams discover, subscribe to and use third-party files, tables and APIs within an AWS workflow. The fit is strongest when the team will store or process the data in AWS. An owner publishes a product containing datasets, a price and a Data Subscription Agreement, after provider admission review. The agreement must cover the intended model training or redistribution.
Providers can adapt the agreement template or supply their own, and private offers support customer-specific terms. Subscription verification collects identity and intended-use information; public products containing personal data must enable it. AWS grants entitlements for active subscriptions and sends revision events that buyers can use to automate ingestion. These mechanisms handle subscription access; buyers still build and check their consumption process. At the November 2019 launch, Ken Lordy, then Director of Products at Dun & Bradstreet, described its distribution route: "Using AWS Data Exchange to distribute our content allows our customers another integrated option to access our attributes".
The pricing page separates provider-priced subscriptions or usage from buyers' storage, processing, analysis and applicable transfer charges. Providers face tiered fulfillment fees on new subscription revenue collected by AWS, plus relevant storage costs; accepted data grants use a separate hourly charge. For a buyer, a dataset quote is therefore only part of the operating budget. Providers set refund policies and approve refund requests, and retain responsibility for enforcing data-use terms. Subscription expiry revokes access entitlements; that does not establish deletion of exported copies. Agree the product's permitted use, duration and remedy before relying on the surrounding AWS purchasing machinery.
Choose AWS Data Exchange when data delivery belongs in your AWS workflow; allow for cloud charges and a separate license for each product.
Snowflake Marketplace: shared data and AI retrieval in Snowflake
Snowflake Marketplace offers two materially different routes for this shortlist. Data shares give a Snowflake team access to external datasets. Cortex Knowledge Extensions, or CKEs, share a search service that retrieves licensed content into AI applications. A CKE can supply passages for an answer without providing the buyer with the publisher's entire corpus. An owner is therefore choosing what to operate and license: a data product or a search service. A buyer choosing retrieval access should evaluate the passages and attribution it receives, rather than assume it has acquired a training dataset.
The paid data-share instructions require trials for public listings; CKE trials are optional. CKEs can return source links when configured to do so. Describing ABB's use of construction, real estate and commodity data in Snowflake's story, Michael Thorne, identified as global analytics product engineering and delivery manager, says: "Data is readily available, you don’t have to build ingestion pipelines". Data-share pricing can combine per-query and monthly charges, or charge upfront for a subscription term. CKEs support subscriptions or off-platform payment arrangements, but not usage-based billing.
Content prices sit alongside Snowflake service costs. CKE providers pay for hosting, indexing, servicing and replication; consumers pay for nonfree content and Cortex Agent use where applicable. Provider proceeds can also have monetization fees, taxes and notified expenses deducted. Using committed capacity through Marketplace Capacity Drawdown requires enrollment, an eligible listing and supported locations; off-platform purchases do not qualify. Providers remain responsible for content rights and product support, subject to the terms' Snowflake-breach exception. Refund disputes are settled directly with the provider. Agree the listing terms and check regional availability; retrieval access does not supply a bulk training corpus.
Choose Snowflake Marketplace for shared data or retrieval in Snowflake; a CKE is not a bulk training corpus, and service charges remain.
Defined.ai: AI datasets with custom preparation
Defined.ai pairs ready-made audio, image, video, text and multimodal datasets with custom collection and annotation. Its buyer workflow offers free samples, technical customization by file format, sample rate and bit depth, and delivery by file transfer or API. Owners license existing or aggregated data through the Data Partner program; AI Service Suppliers instead take collection or annotation projects. Onboarding examines quality, volume, organization, metadata and licensing rights. Prepare the dataset specification and rights record together, rather than treating the files alone as a complete submission.
A buyer can also commission data and model evaluation. This covers objective and subjective scoring, comparisons between model outputs, RAG answer accuracy and citation integrity, and consistency across audio, image and text outputs. That creates a useful choice: purchase data for tests your team can run, or commission a defined assessment with agreed measures. Specify the model version and baseline, which errors matter, which outputs will be reviewed and what evidence the assessment must return. For video, the service assesses whether a summary covers key events and describes them accurately; a fluent summary can still miss what happened. Describing custom robotics data work, an anonymous Technical Program Manager, Robotics at an organization labeled Leading Artificial Intelligence Organization says in the homepage testimonial: "Their ability to source multi-sensor hardware kits gave us flexibility".
The public license permits commercial use of models trained, tested or benchmarked with the data. Third-party disclosure needs written permission. Settle the order's permitted outputs; owner compensation needs a separate partner agreement.
Choose Defined.ai for datasets plus custom preparation or evaluation; resale or recognizable contributor outputs require different terms.
Databricks Marketplace: governed sharing with external table access
Databricks Marketplace connects public, sample and commercial data products with teams using its sharing tools. A Unity Catalog-enabled workspace supports shared datasets and other assets, with governance and auditing. Buyers can also consume tables through OpenSharing connectors in tools such as pandas, Spark, Power BI and Excel. That external option is useful when the analysis happens elsewhere, but it covers tabular datasets, not Marketplace notebooks, volumes or models. A Databricks workspace is still required to request access. Owners can apply to publish public listings or use member-only private exchanges.
Free samples and listing notebooks can help buyers evaluate a product before requesting access. The provider policies require sharing rights, product-specific license terms, restrictions, documentation and update frequency. These details let a buyer check both its proposed use and the work needed to maintain the connection. In a May 2025 partner article, Chandos Quill, identified as SVP Channels and Alliances at Epsilon, said: "Our presence on the Databricks Marketplace empowers organizations to tap into Epsilon’s robust consumer data through Delta Sharing."
Commercial negotiation and payment happen through the provider's channels outside Marketplace. Some products require provider approval before access. Agree price, rights, term and remedies there, then budget the processing environment separately. Providers need Premium or above, Unity Catalog and the applicable approval and role; Unity Catalog-based consumers also need Premium or above and an enabled workspace. Those prerequisites are not a minimum data order. Providers maintain delivery and support, while external consumers must protect their access credentials. Plan for both technical operation and direct negotiation.
Choose Databricks Marketplace for governed sharing or external table access; keep provider negotiations and a request workspace in your plan.
Narrative: configurable data licensing and access
Narrative's marketplace now includes AI skills, connectors and workflows alongside data licensing. The data route lets owners offer access publicly or to named partners, with buyers querying the records and fields made available to them. Its appeal is operational: a data business can define a product and control how different organizations access it. The owner workflow also describes normalization for buyer schemas. A buyer should test the resulting fields and query behavior in its own environment; a reusable distribution workflow still needs to match the dataset and license it intends to purchase.
Access rules select organizations, records and fields. Column policies can control returning, grouping or joining a field, although they do not block WHERE filters; a field that must not be filterable needs exclusion from the rule. Data-access charges can be set per thousand records and calculated from query results. Narrative handles payments, with its service fees separate from licensor data fees. Owners receive cleared proceeds after applicable service fees under the payment conditions. In Narrative's marketplace testimony, Dennis O'Donnell, identified as Head of Ad Product at The Weather Company, says: "Partnering with Narrative.io has empowered us to seamlessly scale our offerings across diverse social platforms."
The owner retains responsibility for managing and enforcing access rules. The standard data agreement allows specified internal analytical, research and campaign uses, restricts onward access to raw and derived data, and defaults to a thirty-day license unless otherwise specified. AI training, model distribution or longer use therefore need an explicit agreement. Narrative's platform disclaimer on data quality and transaction completion does not erase the separate license's rights and consent warranties or conditional indemnity. Confirm both contracts, current service fees and the data price. A team that wants configurable distribution should plan to operate those rules; a team expecting perpetual rights or fully delegated licensing should settle that mismatch before proceeding.
Choose Narrative for configurable data access and distribution; your team still needs to manage access rules and agree the rights, term and costs.
Shortlist two or three providers, then test the terms
Choose on fit before comparing offers
Give each candidate the same requirement. Buyers should specify the task, coverage, intended use, delivery environment and budget. Owners should describe the available data, documented rights, acceptable license scope and capacity to prepare and maintain it. Narrow to two or three whose product and working model fit. Leave an unanswered term open for clarification; silence on a website does not establish that a capability is absent.
Ask every candidate the same seven questions
Ask the marketplace and the actual licensor for the parts each controls. The red-flag answers here are illustrative, not statements made by these providers.
- "Which requirements does your proposed data meet, and what sample, data card or permitted query can we inspect? What does it leave out?" This tests fit. Red flag: "The category label is enough." A controlled query can be a valid alternative to exporting raw data.
- "Who grants the license, and which clauses cover our use, derived data, model outputs, onward access and the end of the term?" This tests permission and the licensor's authority. Red flag: "A listing means any AI use is allowed."
- "Show how access works in our environment, including formats, accounts, updates and who fixes a failed delivery or changed schema." This tests technical ownership. Red flag: "We support your cloud, so there is nothing to configure."
- "For these rights, volume and dates, itemize what we pay or receive, each fee, payment trigger, minimum commitment and renewal or exit term." This tests the full commercial exposure. Red flag: "There is no platform charge, so there are no other costs."
- "Who prepares and approves the sample, signs, invoices, maintains access and answers a mismatch? What stays with us?" This tests staffing and responsibility. Red flag: "Everything is handled," with no role assigned to a rejected sample or access problem.
- "What counts as accepted delivery, which gaps and warranty limits apply, and what happens if the data misses the agreed standard?" This tests acceptance and remedies. Red flag: "Accept what arrives; we will discuss a mismatch afterward." An as-is clause does not establish that every contractual remedy is absent.
- "Can we agree a 30 to 60 day evaluation with a written scope, budget and success criteria? If not, what smaller test do your terms support?" This tests whether uncertainty can be reduced. Red flag: "Commit to everything first; we cannot identify a test or acceptance condition."
Keep an answer sheet with the response, evidence and date, responsible party, unresolved point and next action. Mark each answer usable, needing clarification or incompatible with the requirement. Use the sample-pack worksheet alongside it to record the review question, exclusions, approvals and transfer boundary.
Agree to a bounded evaluation before a larger commitment
Propose 30 to 60 days for the evaluation project, while keeping actual access and use within the license. A shorter trial does not become longer because the project needs more time. Reduce the test or negotiate permission. Agree in writing:
- The task, authorized people, permitted use and output restrictions.
- The included fields, dates, volume, refreshes and query limits, plus exclusions and how the sample was selected.
- Deliverables, responsible people and budget, including data and processing costs.
- Acceptance thresholds for the actual task, such as field completeness, required coverage or successful permitted queries. Define a missed threshold or date, a correction window and the action available under the agreement.
- Exit terms: when access stops, what must be returned or deleted, and how retained evidence, derived data and model outputs are treated.
An owner can use this period to test sample readiness, rights documentation and delivery. Finding a buyer or earning licensing income is not the evaluation deliverable. If a provider declines a bespoke pilot, ask what its existing terms let you test before increasing the commitment.
Choose the next commitment from the evidence
Choose the candidate whose data, permissions, delivery and retained work fit the requirement. Take the largest remaining uncertainty into the next conversation as one specific evidence request. A sample can justify further evaluation without settling the final license or a larger purchase.
If sample review is your next step, prepare your sample review with the worksheet and take that record to whichever provider you shortlist.
Sources
Primary pages checked October 28, 2026. Dates below identify the source update, agreement date or archive capture; they do not date a customer quotation.
- Amazon Web Services: Data Marketplace - AWS Data Exchange - AWS, updated 2026-10-26.
- Amazon Web Services: AWS Data Exchange Pricing, updated 2026-10-26.
- Amazon Web Services: AWS Data Exchange FAQs | Amazon Web Services, updated 2026-10-26.
- Amazon Press Center / Amazon Web Services: AWS-Announces-AWS-Data-Exchange - US Press Center, published November 13, 2019.
- Datarade: Reklaim Partners With Datarade, updated September 20, 2023; publication metadata conflicts.
- Datarade via Internet Archive: Datarade | The #1 Global Data Marketplace, archive capture 2026-10-15.
- Datarade via Internet Archive: Apply to become a data provider - Datarade Provider Studio, archive capture 2026-10-15.
- Datarade: Terms of Service | Datarade, updated 2026-01-09.
- Datarade via Internet Archive: Publishing Policies | Datarade, archive capture 2026-09-08.
- Datarade: Lead Inbox Explained, dated June 18, 2026.
- Databricks: Databricks on AWS, updated 2026-10-07.
- Databricks: Become a Databricks Marketplace provider | Databricks on AWS, updated 2026-10-06.
- Databricks: Access data products in Databricks Marketplace using external platforms | Databricks on AWS, updated 2026-10-06.
- Databricks: Databricks Marketplace provider policies | Databricks on AWS, updated 2023-10-10.
- Databricks: Martech Ecosystem Thrives on Databricks Marketplace | Databricks Blog, published May 15, 2025; modified August 11, 2026.
- Defined.ai via Internet Archive: AI Training Data Platform for Enterprise AI | Defined.ai, archive capture 2026-10-15.
- Defined.ai via Internet Archive: Partnership Programs | Defined.ai, archive capture 2026-10-16.
- Defined.ai: Data License Agreement | Defined.ai, effective November 30, 2022.
- Defined.ai via Internet Archive: Data and Model Evaluation Services | Defined.ai, archive capture 2026-10-16.
- Narrative via Internet Archive: Data & AI Marketplace Every Building Block | Narrative, archive capture 2026-10-04.
- Narrative via Internet Archive: Monetize Your Data With Governed Access | Narrative, archive capture 2026-10-04.
- Narrative: Terms of Service | Narrative, updated 2024-11-21.
- Narrative: Narrative Reimagines the Marketplace: A Composable Hub, announcement dated May 27, 2026; page metadata conflicts.
- Narrative: Access Rules - Narrative I/O Knowledge Base, updated 2026-10-13.
- Narrative: Standard Data Purchase Agreement, updated May 1, 2024.
- Rightmark: License Your Data to AI Companies | Rightmark, updated 2026-10-26.
- Rightmark: Buy AI Training Data With Clean Title | Rightmark, updated 2026-10-21.
- Rightmark: Trust and Compliance for AI Data Licensing | Rightmark, updated 2026-10-18.
- Rightmark: Dataset Sample Pack Checklist for Buyer Review | Rightmark, updated 2026-10-18.
- Rightmark: License summary, updated 2026-10-25.
- Rightmark: 4 AI Training Data Providers: Buyer Shortlist (2026), updated 2026-10-22.
- Snowflake via Internet Archive: ABB Unifies Data from 40 ERPs in Snowflake and Enables Millions of Dollars in Savings and Growth, archive capture 2026-09-24.
- Snowflake via Internet Archive: Paid listings pricing models | Snowflake Documentation, archive capture 2026-08-26.
- Snowflake via Internet Archive: About committed capacity and Snowflake Marketplace Capacity Drawdown | Snowflake Documentation, archive capture 2026-08-11.
- Snowflake: The Easy Button for Context-Rich AI Agents, published August 12, 2025.
- Snowflake via Internet Archive: Cortex Knowledge Extensions | Snowflake Documentation, archive capture 2026-09-21.
- Snowflake: Snowflake Provider and Consumer Terms, updated 2026-03-31.